Good Afternoon Friends,
Today I'll be talking about Google Insights (still in Beta) which is similar to Google Trends but only better. Before looking into what Google Insights are, I'll give you an overview about Trends. Both Trends and Insights gives us an idea of:
1) What the user searches for?
2) Where do they belong to?
3) What are the hot Searches? and so on.
Using Trends and Insights, we would be able to find the popularity of an item.
Google Trends:
Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. In the graphical result, the horizontal axis of the main graph represents time (starting from some time in 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally.
Google Insights:
Google Insights is similar to but more advanced than Google Trends. In Google Insights, in addition to the features offered by Google Trends, we also have:
1) The Categories info.
2) The region info. in the form of a Heat Map.
3) Rising Trends in Search.
4) Download results in Excel.
I have highlighted these areas in the Screenshot. The feature I liked most is the link under the Heat Map named "View change over time". Expand it and press on play to see the change in the search results over time.
Link:
1) Google Insights (http://www.google.com/insights/search/)
2) Google Trends (http://www.google.com/trends/)
3) Google Hot Trends (http://www.google.com/trends/hottrends)
Thanks,
Danish
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